CCD Special Projects

WEBSITE REDESIGN + CONTENT MANAGEMENT
Catholic Charities of Dallas Website Redesign with Blackbaud
• Instrumental in the redesign of the former website to improve user experience with an ADA- compliant, responsive, and mobile-friendly website with a blog.
• Advocated for a platform that emphasized easy-to-use tools for on-brand storytelling.
• Integrated all of the content (more than 75 website pages and blog posts) onto the WordPress-based CMS to showcase the four divisions and 15 programs within CCD. 
BISHOP'S GALA
• Produced all print and digital content for three 1,000-person charity galas that raised more than $1M each.
• Developed and implemented the gala marketing materials and social media strategy for the Bishop’s Gala.

CCD + NORTH TEXAS GIVING DAY CAMPAIGNS (2014 and 2015)
• Created all collateral for NTXG Day on a limited budget and a one-person team. Raised more than $70K in 2015.
• Planned, produced, and carried out social media strategy for each NTXG Day.
• Wrote and photographed stories for testimonials with a compassionate voice. 
Client
Catholic Charities of Dallas
Role
Website & Communications Manager
Year
2013 - 2015